{"product_id":"buying-in-what-we-buy-and-who-we-are-9780812974096","title":"Buying In: What We Buy and Who We Are","description":"Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In \u003cb\u003eBuying In\u003c\/b\u003e, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, \u003ci\u003e \u003c\/i\u003e\u003cb\u003eBuying In\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003ereveals why now, more than ever, we are what we buy--and vice versa. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random House Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780812974096\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.24w x 0.72d","brand":"Rob Walker","offers":[{"title":"Default Title","offer_id":51230763024565,"sku":"9780812974096","price":17.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_574e82e7-b3b7-4cb0-ac91-e729f81642e9.jpg?v=1750170124","url":"https:\/\/pastforward.org\/products\/buying-in-what-we-buy-and-who-we-are-9780812974096","provider":"Past Forward","version":"1.0","type":"link"}