{"product_id":"buyer-first-grow-your-business-with-collaborative-selling-9781774583203","title":"Buyer First: Grow Your Business with Collaborative Selling","description":"\u003cp\u003e\u003cb\u003eIt's time to forget everything you think you know about selling.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eWinning new customers is the number one challenge 80 percent of entrepreneurs face--and a big reason half of small businesses fail within five years. In\u003ci\u003e Buyer First\u003c\/i\u003e, Carole Mahoney--who once struggled to pay bills and is now a top sales coach and influencer--says the reason so many of us are bad at selling is, well, we think selling is bad. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the \"book my clients have been asking me for,\" Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn't something we do to others, it's something we do with them. \u003cp\u003e\u003c\/p\u003eWith her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that's consistent with your values and strengths, so you can align how you sell with how customers buy. \u003cp\u003e\u003c\/p\u003eComplete with worksheets and exercises like exploring your own Sales Origin story, \u003ci\u003eBuyer First\u003c\/i\u003e teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney's colleagues and students as well as her own experiences. \u003cp\u003e\u003c\/p\u003eNot only does \u003ci\u003eBuyer First\u003c\/i\u003e promise to transform your sales approach, help you change your behaviors, and get consistent results--it'll make you feel fantastic about every transaction.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781774583203\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d","brand":"Carole Mahoney","offers":[{"title":"Default Title","offer_id":43084240945333,"sku":"9781774583203","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b90aa95c-1770-4f34-8386-d190d3a09cd1.jpg?v=1692112874","url":"https:\/\/pastforward.org\/products\/buyer-first-grow-your-business-with-collaborative-selling-9781774583203","provider":"Past Forward","version":"1.0","type":"link"}