{"product_id":"busting-silos-how-snowflake-unites-sales-and-marketing-to-win-its-best-customers-9781510777897","title":"Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers","description":"\u003cb\u003eUnify your teams and go to market like the best in the business\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates--what they call \"one-team GTM.\" \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eBusting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers\u003c\/i\u003e, Carpio and Henry map out how you can do the same at scale. Learn to: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Turn your funnel upside down and stop wasting resources \u003c\/li\u003e\n\u003cli\u003e Design a one-team ABM program, align people with strategy, and win buy-in \u003c\/li\u003e\n\u003cli\u003e Deliver the right message at the right time to the right account \u003c\/li\u003e\n\u003cli\u003e Scale your pilot to sell (and upsell) to enterprise heights \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. \u003ci\u003eBusting Silos\u003c\/i\u003e is your roadmap to making it happen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peakpoint Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781510777897\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs","brand":"Hillary Carpio, Travis Henry","offers":[{"title":"Default Title","offer_id":43059830522037,"sku":"9781510777897","price":23.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4cdba0ff-91be-4828-85f7-996019872018.jpg?v=1690299092","url":"https:\/\/pastforward.org\/products\/busting-silos-how-snowflake-unites-sales-and-marketing-to-win-its-best-customers-9781510777897","provider":"Past Forward","version":"1.0","type":"link"}