{"product_id":"business-war-games-how-large-small-and-new-companies-can-vastly-improve-their-strategies-and-outmaneuver-the-competition-9781601632814","title":"Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition","description":"\u003cp\u003eIn a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBusiness War Games\u003c\/i\u003e will show you in steps and practical detail: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to decide if war gaming is right for you\u003c\/li\u003e\n\u003cli\u003eWhich decisions call for war gaming\u003c\/li\u003e\n\u003cli\u003eHow to prepare, organize, and run a realistic and inexpensive war game\u003c\/li\u003e\n\u003cli\u003eHow to predict competitor moves with accuracy and little information\u003c\/li\u003e\n\u003cli\u003eWhy you do not need computers, consultants, software, or a PhD in math to do it well\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781601632814\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.48d\u003c\/p\u003e","brand":"Benjamin Gilad","offers":[{"title":"Default Title","offer_id":36661447327900,"sku":"9781601632814","price":14.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6288475c-638b-46bb-b822-746ee70bc8f3.jpg?v=1603899509","url":"https:\/\/pastforward.org\/products\/business-war-games-how-large-small-and-new-companies-can-vastly-improve-their-strategies-and-outmaneuver-the-competition-9781601632814","provider":"Past Forward","version":"1.0","type":"link"}