{"product_id":"business-development-for-dummies-9781118962718","title":"Business Development for Dummies","description":"\u003cb\u003eGrowing a small business requires more than just sales\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e \u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e provides a model, and teaches you what you need to know to make it work for your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the core concepts of business development, and how it differs from sales\u003c\/li\u003e \u003cli\u003eBuild a practical, step-by-step business development strategy\u003c\/li\u003e \u003cli\u003eIncorporate marketing, sales, and customer management in general planning\u003c\/li\u003e \u003cli\u003eDevelop and implement a growth-enhancing partnership strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e shows you how.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118962718\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.40w x 0.90d","brand":"Anna Kennedy","offers":[{"title":"Default Title","offer_id":42917104156853,"sku":"9781118962718","price":23.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e2e39931-5a09-45cb-9094-ae064d07724a.jpg?v=1687277676","url":"https:\/\/pastforward.org\/products\/business-development-for-dummies-9781118962718","provider":"Past Forward","version":"1.0","type":"link"}