{"product_id":"business-branding-for-the-non-designer-a-simple-guide-to-brand-your-business-like-a-pro-9780998316703","title":"Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro","description":"\u003cp\u003e\u003cstrong\u003eTAKE CONTROL OF YOUR BRAND\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThink you need a large budget and a giant marketing firm to brand your business?\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eNot so fast. \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThis guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful business marketing. In this book you'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eHow to create a brand that genuinely represents your business and what you're selling.\u003c\/strong\u003e.. \u003cem\u003eAnd how to wrap your branding elements into every aspect of your business.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to conduct market research on a limited budget\u003c\/strong\u003e... \u003cem\u003eIt is totally possible to do this without breaking the bank \u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to assess your brand and those of your competitors\u003c\/strong\u003e... \u003cem\u003eIt's time to get to know yourself and the competition.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to identify, target and market to your business' specific audience\u003c\/strong\u003e... \u003cem\u003eYes, it's REALLY that important. Without defining a target audience you're squelching your chance at ultimate success.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to name your business and create your mission statement\u003c\/strong\u003e... \u003cem\u003eChoosing a name for your business can be a challenge - and fun.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to build your brand's identity\u003c\/strong\u003e... \u003cem\u003eI'll teach you how to create a logo, tagline, and visual elements that will reinforce your brand message and make it memorable. \u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHow to expand your reach\u003c\/strong\u003e... \u003cem\u003eI'll show you how to use social media to reach your target audience and get them to engage with your brand.\u003c\/em\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're just getting started, or are looking for a branding refresh, this tutorial offers you straight-forward, organized guidance to tackle your branding with confidence and ease ​\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fresh Dezigns\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780998316703\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 78\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.16d","brand":"Chrissy Carpenter","offers":[{"title":"Default Title","offer_id":38350266859701,"sku":"9780998316703","price":12.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_088b6a6e-a28c-4743-a533-29a8b629cee7.jpg?v=1611644214","url":"https:\/\/pastforward.org\/products\/business-branding-for-the-non-designer-a-simple-guide-to-brand-your-business-like-a-pro-9780998316703","provider":"Past Forward","version":"1.0","type":"link"}