{"product_id":"building-social-web-applications-establishing-community-at-the-heart-of-your-site-9780596518752","title":"Building Social Web Applications: Establishing Community at the Heart of Your Site","description":"Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web.\u003cbr\u003e \u003cbr\u003e If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, \u003ci\u003eBuilding Social Web Applications\u003c\/i\u003e helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. \u003cbr\u003e \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eDetermine who will be drawn to your site, why they'll stay, and who they'll interact with \u003c\/li\u003e\n\u003cli\u003eCreate visual design that clearly communicates how your site works \u003c\/li\u003e\n\u003cli\u003eBuild the software you need versus plugging in one-size-fits-all, off-the-shelf apps \u003c\/li\u003e\n\u003cli\u003eManage the identities of your visitors and determine how to support their interaction \u003c\/li\u003e\n\u003cli\u003eMonitor demand from the community to guide your choice of new functions \u003c\/li\u003e\n\u003cli\u003ePlan the launch of your site and get the message out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/03\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780596518752\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 7.10w x 0.98d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 12\/01\/2009 pg. 155\u003cbr\u003e\u003c\/p\u003e","brand":"Gavin Bell","offers":[{"title":"Default Title","offer_id":44902084411573,"sku":"9780596518752","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_981d965b-3537-43ff-af5e-d04173539a49.jpg?v=1733813085","url":"https:\/\/pastforward.org\/products\/building-social-web-applications-establishing-community-at-the-heart-of-your-site-9780596518752","provider":"Past Forward","version":"1.0","type":"link"}