{"product_id":"building-better-brands-essential-marketing-strategies-for-the-construction-industry-9781642259322","title":"Building Better Brands: Essential Marketing Strategies for the Construction Industry","description":"Ever wish you could renovate your marketing strategy? Now you can. \u003cp\u003e\u003c\/p\u003eIn the construction industry, reputation is everything. Whether you're a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer--it just doesn't work. \u003cp\u003e\u003c\/p\u003eIn Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. \u003cp\u003e\u003c\/p\u003eWith his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework which can allow any leader to rejuvenate their B2B marketing strategy: \u003cp\u003e\u003c\/p\u003e- Survey: What do people say about you? What do you want them to say about you?\u003cbr\u003e - Blueprint: What do you need to have in place to deliver the brand you want?\u003cbr\u003e - Build: How do you deliver the brand you promised and keep it up to code? \u003cp\u003e\u003c\/p\u003eWith simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781642259322\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 5.91w x 0.87d","brand":"Elton Mayfield","offers":[{"title":"Default Title","offer_id":52750006059189,"sku":"9781642259322","price":25.49,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/building-better-brands-essential-marketing-strategies-for-the-construction-industry-9781642259322","provider":"Past Forward","version":"1.0","type":"link"}