{"product_id":"building-as-ornament-9789462080447","title":"Building as Ornament","description":"Ornament is back--not as detail adorning a façade, but in the body of entire structures, producing buildings in the shape of letters, a heap of pebbles or a national emblem. In \u003ci\u003eBuilding as Ornament\u003c\/i\u003e, Michiel van Raaij investigates how this new tendency in architecture emerged in the late 1990s and how it has developed at the start of the twenty-first century, through interviews with ten leading architects, among them Adriaan Geuze, Michiel Riedijk, Winy Maas, Steven Holl and Bjarke Ingels. This generation of architects sees the design of the 'upscaled' ornament as an inextricable element of their practice. What are their motivations? How do they orient their ideas in the tradition of their profession? Michiel van Raaij argues that \"the new ornament\" is bound by certain rules: successful ornament represents a virtue and clarifies the function, status, construction, organization and context of the building.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nai010 Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789462080447\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.30w x 0.90d","brand":"Michiel Van Raaij","offers":[{"title":"Default Title","offer_id":52403519750325,"sku":"9789462080447","price":29.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_1bd2f2c6-070a-4882-806a-33e7f9bfee86.jpg?v=1774969519","url":"https:\/\/pastforward.org\/products\/building-as-ornament-9789462080447","provider":"Past Forward","version":"1.0","type":"link"}