{"product_id":"build-better-brains-a-leaders-guide-to-the-world-of-neuroscience-9781606495896","title":"Build Better Brains!: A Leader's Guide to the World of Neuroscience","description":"\u003cp\u003e\u003cb\u003eThe exciting news is that leadership has become measurable in the brain. This opens a new perspective on the biology of leadership-and on how trust, motivation, and performance actually emerge in people and teams.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHave you ever wondered what happens inside the box on top of your head when you lead? Are you aware that by reading this book, you will change your brain-because the brain is an eternal construction site? And did you know that leadership is shaped not only by the brain in your head, but also by neural networks in the heart and the gut?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBuild Better Brains\u003c\/i\u003e is neither a traditional leadership book nor a neuroscience textbook. It brings together the best of both worlds to support a new generation of leaders. Grounded in science yet written for real-life leadership practice, the book introduces the GMC Model-a practical framework for brain-friendly, authentic leadership that helps create clarity, build trust, and enable sustainable performance across generations.\u003c\/p\u003e\u003cp\u003eClear, practical, and scientifically sound, \u003ci\u003eBuild Better Brains\u003c\/i\u003e equips leaders to work with the brain, not against it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild Better Brains offers: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePractical, science-based tools for leadership in a VUCA world\u003c\/li\u003e\n\u003cli\u003eNeuroscience as a foundation for motivation, trust, and performance\u003c\/li\u003e\n\u003cli\u003eClear concepts without oversimplifying scientific facts\u003c\/li\u003e\n\u003cli\u003eA realistic, engaging style that reflects the realities of leadership\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eLeadership is born in the brain.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606495896\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Martina Muttke","offers":[{"title":"Default Title","offer_id":52537512427701,"sku":"9781606495896","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b01bc96c-eb64-4d0d-9f6b-04ccaf985e69.jpg?v=1779169884","url":"https:\/\/pastforward.org\/products\/build-better-brains-a-leaders-guide-to-the-world-of-neuroscience-9781606495896","provider":"Past Forward","version":"1.0","type":"link"}