{"product_id":"brands-and-the-brain-how-to-use-neuroscience-to-create-impactful-brands-9780143452614","title":"Brands and the Brain: How to Use Neuroscience to Create Impactful Brands","description":"It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyzes how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143452614\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Arvind Sahay","offers":[{"title":"Default Title","offer_id":42038656172213,"sku":"9780143452614","price":18.66,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_3cd4d337-9547-4965-bb55-a5ad260fd061.jpg?v=1649738056","url":"https:\/\/pastforward.org\/products\/brands-and-the-brain-how-to-use-neuroscience-to-create-impactful-brands-9780143452614","provider":"Past Forward","version":"1.0","type":"link"}