{"product_id":"branding-yourself-how-to-use-social-media-to-invent-or-reinvent-yourself-9780789759016","title":"Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself","description":"Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want  In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are \u003ci\u003epractical, easy, and effective\u003c\/i\u003e. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career   Discover how to:  \u003cul\u003e \u003cli\u003e Choose today's best social media tools for your personal goals \u003c\/li\u003e \u003cli\u003e Build an authentic storyline and online identity that gets you the right opportunities \u003c\/li\u003e \u003cli\u003e Make the most of Facebook, LinkedIn, and Twitter--and leverage new platforms like Pinterest and Google+ \u003c\/li\u003e \u003cli\u003e Build connections and prove expertise by sharing video on YouTube and Vimeo \u003c\/li\u003e \u003cli\u003e Find yourself on search engines and then optimize your personal online presence \u003c\/li\u003e \u003cli\u003e Promote your events, accomplishments, victories...and even defeats and lessons learned \u003c\/li\u003e \u003cli\u003e Integrate online and offline networking to get more from both \u003c\/li\u003e \u003cli\u003e Reach people with hiring authority and budgets on LinkedIn \u003c\/li\u003e \u003cli\u003e Use Twitter to share the ideas and passions that make you uniquely valuable \u003c\/li\u003e \u003cli\u003e Avoid \"killer\" social networking mistakes \u003c\/li\u003e \u003cli\u003e Leverage your online expert status to become a published author or public speaker \u003c\/li\u003e \u003cli\u003e Measure the success of your social media branding \u003c\/li\u003e \u003cli\u003e Get new projects or jobs through your online friends and followers \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Que\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780789759016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d","brand":"Erik Deckers, Kyle Lacy","offers":[{"title":"Default Title","offer_id":43140459921589,"sku":"9780789759016","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_045b713a-1d8d-4d04-95cb-2d1f8242a7f5.jpg?v=1695699661","url":"https:\/\/pastforward.org\/products\/branding-yourself-how-to-use-social-media-to-invent-or-reinvent-yourself-9780789759016","provider":"Past Forward","version":"1.0","type":"link"}