{"product_id":"brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","title":"Brand Yourself: A No-Nonsense Brand Toolkit for Small Businesses","description":"\u003ci\u003eBrand Yourself\u003c\/i\u003e walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling \u003ci\u003eHype Yourself\u003c\/i\u003e and a publicity expert who is a speaker, lecturer and course creator. Hadrien Chatelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London. Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781788602730\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.43h x 5.51w x 0.79d","brand":"Lucy Werner, Hadrien Chatelet","offers":[{"title":"Default Title","offer_id":41229629849781,"sku":"9781788602730","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_683462ec-d1f2-4d16-b7bf-6dae8824edcc.jpg?v=1634041943","url":"https:\/\/pastforward.org\/products\/brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","provider":"Past Forward","version":"1.0","type":"link"}