{"product_id":"brand-success-how-the-worlds-top-100-brands-thrive-and-survive-9780749462871","title":"Brand Success: How the World's Top 100 Brands Thrive and Survive","description":"Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, \u003ci\u003eBrand Success \u003c\/i\u003eis a great resource for brand managers, marketers and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749462871\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 5.48w x 0.66d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2011\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2011 pg. 68\u003cbr\u003e","brand":"Matt Haig","offers":[{"title":"Default Title","offer_id":39328620544181,"sku":"9780749462871","price":33.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_af6cbca5-f810-4bdb-83ac-0c39a0cd0660.jpg?v=1614688730","url":"https:\/\/pastforward.org\/products\/brand-success-how-the-worlds-top-100-brands-thrive-and-survive-9780749462871","provider":"Past Forward","version":"1.0","type":"link"}