{"product_id":"brand-string-theory-make-your-brand-demand-a-search-party-9798218759551","title":"Brand String Theory: Make Your Brand Demand A Search Party","description":"\u003cp\u003eYour team is smart, talented, capable. But they keep missing the mark.\u003c\/p\u003e\u003cp\u003eSomething feels off. You can't explain what's wrong. You just know.\u003c\/p\u003e\u003cp\u003eAnd that makes you the bottleneck. The \"it's not quite right\" person holding everything up.\u003c\/p\u003e\u003cp\u003eYou're exhausted. Your team's exhausted.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou were handed inspiration without a foundation, positioning without a frame, and messaging without an engine. So every decision needs you.\u003c\/p\u003e\u003cp\u003eUnder pressure, clarity is the first thing to leave the room.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's not your fault, but it's the real problem.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eForrester's 2024 US Customer Experience Index says only 3% of companies are truly customer-obsessed. That 3% grows faster, retains better, and outperforms everyone else.\u003c\/p\u003e\u003cp\u003eWhy? They're more connected. Their strings on the evidence board make sense.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrand String Theory gives you the internal structure that makes your external expression inevitable.\u003c\/p\u003e\u003cp\u003eIt starts with what drives you when no one's watching: your internal engine. And turns that engine into BRAND LAWS-simple principles your team can use to make decisions like you would, without you in the room.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter gives you a BRAND LAW that guides you in developing your own law, through a FIELD TEST of 3 quick questions, and LESS IS MORE to understand where you're going. You'll build this across three dimensions: \u003c\/p\u003e\u003cp\u003eINTERNAL: Where it all starts\u003c\/p\u003e\u003cp\u003eEXTERNAL: Where your brand meets the world\u003c\/p\u003e\u003cp\u003eETERNAL: Where you step into what you're really here to do\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBrand String Theory is not a style, a vibe, or a trend. It's structure with laws that guide behavior under any condition.\u003c\/p\u003e\u003cp\u003eIf you're tired of being the bottleneck, this book gives you the system to stop guessing, stop second-guessing, and start building a brand that holds together when the pressure hits.\u003c\/p\u003e\u003cp\u003eBecause if your brand disappeared tomorrow, someone should notice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Search Party Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798218759551\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Richard Every","offers":[{"title":"Default Title","offer_id":52403615727797,"sku":"9798218759551","price":21.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6c1c0e89-b618-422d-817e-401e887d0f15.jpg?v=1774969963","url":"https:\/\/pastforward.org\/products\/brand-string-theory-make-your-brand-demand-a-search-party-9798218759551","provider":"Past Forward","version":"1.0","type":"link"}