{"product_id":"brand-sense-sensory-secrets-behind-the-stuff-we-buy-9781439172018","title":"Brand Sense: Sensory Secrets Behind the Stuff We Buy","description":"The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. \u003cp\u003e\u003c\/p\u003eDid you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing \"new car\" aroma? Or that Kellogg's trademarked \"crunch\" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescaf  freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie \u0026amp; Fitch jeans not by their look or cut but by their fragrance? \u003cp\u003e\u003c\/p\u003eIn perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. \u003cp\u003e\u003c\/p\u003eAn expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781439172018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 175\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.38h x 5.60w x 0.47d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2010 pg. 109\u003cbr\u003e","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":36650943840412,"sku":"9781439172018","price":14.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2dde0dc8-9d7a-4ff7-a782-6bc9784be54a.jpg?v=1603876459","url":"https:\/\/pastforward.org\/products\/brand-sense-sensory-secrets-behind-the-stuff-we-buy-9781439172018","provider":"Past Forward","version":"1.0","type":"link"}