{"product_id":"brand-now-how-to-stand-out-in-a-crowded-distracted-world-9781400242719","title":"Brand Now: How to Stand Out in a Crowded, Distracted World","description":"\u003cp\u003eCapture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a brand with meaning\u003c\/li\u003e\n\u003cli\u003eReinforce it with the right touchpoints \u003c\/li\u003e\n\u003cli\u003eHone your brand's unique story\u003c\/li\u003e\n\u003cli\u003eShare it through engaging content\u003c\/li\u003e\n\u003cli\u003eCultivate a sense of community\u003c\/li\u003e\n\u003cli\u003eCraft a coherent experience\u003c\/li\u003e\n\u003cli\u003eStand out with simplicity and transparency\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe world may be growing louder, but with \u003cem\u003eBrand Now\u003c\/em\u003e's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400242719\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Nick Westergaard","offers":[{"title":"Default Title","offer_id":42314683089077,"sku":"9781400242719","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_51b48d69-e754-412a-89c8-1bc83a92102f.jpg?v=1659412237","url":"https:\/\/pastforward.org\/products\/brand-now-how-to-stand-out-in-a-crowded-distracted-world-9781400242719","provider":"Past Forward","version":"1.0","type":"link"}