{"product_id":"brand-asset-management-driving-profitable-growth-through-your-brands-9780787963941","title":"Brand Asset Management: Driving Profitable Growth Through Your Brands","description":"\"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.\"\u003cbr\u003e -- Phil Kotler, S. C. Johnson \u0026amp; Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2002\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780787963941\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 265\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 5.96w x 0.78d","brand":"Scott M. Davis","offers":[{"title":"Default Title","offer_id":36642991702172,"sku":"9780787963941","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ca7fdd5a-7cea-4e41-8c70-da04e317b860.jpg?v=1603855857","url":"https:\/\/pastforward.org\/products\/brand-asset-management-driving-profitable-growth-through-your-brands-9780787963941","provider":"Past Forward","version":"1.0","type":"link"}