{"product_id":"borrowing-brilliance-the-six-steps-to-business-innovation-by-building-on-the-ideas-of-others-9781592405800","title":"Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others","description":"\u003cb\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In \u003ci\u003eBorrowing Brilliance\u003c\/i\u003e he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \u003cp\u003e\u003c\/p\u003e ?Defining-Define the problem you're trying to solve. \u003cp\u003e\u003c\/p\u003e ?Borrowing-Borrow ideas from places with a similar problem. \u003cp\u003e\u003c\/p\u003e ?Combining-Connect and combine these borrowed ideas. \u003cp\u003e\u003c\/p\u003e ?Incubating-Allow the combinations to incubate into a solution. \u003cp\u003e\u003c\/p\u003e ?Judging-Identify the strength and weakness of the solution. \u003cp\u003e\u003c\/p\u003e ?Enhancing-Eliminate weak points while enhancing strong ones. \u003cp\u003e\u003c\/p\u003e Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781592405800\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.91h x 5.29w x 0.80d","brand":"David Kord Murray","offers":[{"title":"Default Title","offer_id":43673013485749,"sku":"9781592405800","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f2e4f862-1bfd-4837-92d3-c752d39cb23d.jpg?v=1709052895","url":"https:\/\/pastforward.org\/products\/borrowing-brilliance-the-six-steps-to-business-innovation-by-building-on-the-ideas-of-others-9781592405800","provider":"Past Forward","version":"1.0","type":"link"}