{"product_id":"blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-9780316314046","title":"Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth","description":"\u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e is the essential follow up to \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why \u003ci\u003enon\u003c\/i\u003edisruptive creation is as important as disruption in seizing new growth. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. \u003cp\u003e\u003c\/p\u003e With battle-tested lessons learned from successes and failures in the field, \u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on \u003ci\u003eyour own\u003c\/i\u003e blue ocean journey. \u003cb\u003e\u003ci\u003eBlue Ocean Shift\u003c\/i\u003e\u003c\/b\u003e is indispensable for anyone committed to building a compelling future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hachette Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780316314046\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 06\/19\/2017\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 09\/01\/2017 pg. 128\u003cbr\u003e","brand":"W. Chan Kim, Renee Mauborgne","offers":[{"title":"Default Title","offer_id":36636212527260,"sku":"9780316314046","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d62b6ee1-7ac1-4dd3-9503-ea2da55fe7fd.jpg?v=1603841271","url":"https:\/\/pastforward.org\/products\/blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence-and-seize-new-growth-9780316314046","provider":"Past Forward","version":"1.0","type":"link"}