{"product_id":"blockbusters-hit-making-risk-taking-and-the-big-business-of-entertainment-9780805094336","title":"Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment","description":"\u003cp\u003e\u003cb\u003eWhy the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?\u003c\/p\u003e\u003cp\u003eAnita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.\u003c\/p\u003e\u003cp\u003eFull of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, \u003ci\u003eBlockbusters\u003c\/i\u003e is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Henry Holt \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780805094336\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.54h x 6.39w x 1.13d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 09\/01\/2013 pg. 20\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/15\/2013\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 10\/28\/2013\u003cbr\u003e","brand":"Anita Elberse","offers":[{"title":"Default Title","offer_id":38021479563445,"sku":"9780805094336","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fd52a54a-dd44-49a9-8ac5-a38421f7da53.jpg?v=1609178713","url":"https:\/\/pastforward.org\/products\/blockbusters-hit-making-risk-taking-and-the-big-business-of-entertainment-9780805094336","provider":"Past Forward","version":"1.0","type":"link"}