{"product_id":"big-picture-strategy-the-six-choices-that-will-transform-your-business-9781119712060","title":"Big Picture Strategy: The Six Choices That Will Transform Your Business","description":"\u003cp\u003e\u003cb\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Picture Strategy\u003c\/i\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e \u003cp\u003eStrategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e \u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e \u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\u003c\/li\u003e \u003cli\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUnlike many of its competitors, \u003ci\u003eBig Picture Strategy\u003c\/i\u003e does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119712060\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 1.10d","brand":"Marta Dapena Baron","offers":[{"title":"Default Title","offer_id":41285553881269,"sku":"9781119712060","price":21.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6d343474-7a26-4785-a8cc-7ce699f485e2.jpg?v=1635225672","url":"https:\/\/pastforward.org\/products\/big-picture-strategy-the-six-choices-that-will-transform-your-business-9781119712060","provider":"Past Forward","version":"1.0","type":"link"}