{"product_id":"big-brown-the-untold-story-of-ups-9780787994020","title":"Big Brown: The Untold Story of Ups","description":"Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. \u003cp\u003eFor the first time, a UPS \"lifer\" tells the behind-the-scenes story of how a small messenger service became a business giant. \u003ci\u003eBig Brown\u003c\/i\u003e reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest \u003ci\u003eunknown\u003c\/i\u003e capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBig Brown\u003c\/i\u003e examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical \"anti-marketing\" bias (why brown?) to its sterling brand loyalty and reputation for quality.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780787994020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 245\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.39w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 04\/01\/2007 pg. 99\u003cbr\u003e","brand":"Greg Niemann","offers":[{"title":"Default Title","offer_id":36643001565340,"sku":"9780787994020","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_bc20df24-33c5-4f14-8efd-459fcfbb66b2.jpg?v=1603855876","url":"https:\/\/pastforward.org\/products\/big-brown-the-untold-story-of-ups-9780787994020","provider":"Past Forward","version":"1.0","type":"link"}