{"product_id":"beyond-the-logo-the-brand-within-9781666410280","title":"Beyond the Logo - The Brand Within","description":"\u003cp\u003eTo know things as they are, we first must know what they are not.\u003c\/p\u003e\u003cp\u003eSo it was with Beyond The Logo - The Brand Within.\u003c\/p\u003e\u003cp\u003ePersonal Brand has, for most, become such a misunderstood or misinterpreted phrase.\u003c\/p\u003e\u003cp\u003eSome say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively \"hide in plain sight.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBeyond The Logo - The Brand Within has one purpose; to uncover your character and unique values and then to position you as someone worth knowing. You are the most wonderful of human beings and you're playing small does not serve the world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is a comprehensive guide into the business world where logo, advertising and brand awareness often combine to create a perfected \u0026amp; polished 'invention' of what is truly on offer. A lack of transparency and failure to uncover Who is behind the brand is the reason why trust in brands and companies is at an all-time low. Personal and corporate brands don't have the courage to be imperfect. They simply magnify the good, hide the bad and outright lie about the intentions of the people behind the brand.\u003c\/p\u003e\u003cp\u003eBeyond The Logo - The Brand Within highlights the importance of Intuition, our sixth sense.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"The primary wisdom is intuition. In that deep force, the last fact behind which analysis cannot go, all things find their origin.\" - Ralph Waldo Emerson.\u003c\/p\u003e\u003cp\u003eThis book also provides a doorway to becoming not only someone worth knowing but, through the power of story, someone who is always remembered.\u003c\/p\u003e\u003cp\u003eIt is simply me, helping you to reach your full potential and then creating an even grander version of Who you are.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781666410280\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.52d","brand":"Chris Arnold","offers":[{"title":"Default Title","offer_id":52085562704053,"sku":"9781666410280","price":33.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_08d7b680-331a-45c4-a40c-d003934d88e9.jpg?v=1765294547","url":"https:\/\/pastforward.org\/products\/beyond-the-logo-the-brand-within-9781666410280","provider":"Past Forward","version":"1.0","type":"link"}