{"product_id":"beyond-the-brand-the-entrepreneurs-guide-to-fearless-franchising-9798891881761","title":"Beyond the Brand: The Entrepreneur's Guide to Fearless Franchising","description":"\u003cb\u003eDon't Just Buy a Franchise--Build a Future\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eTired of corporate chaos? Curious about becoming your own boss--but overwhelmed by the options? \u003ci\u003eBeyond the Brand\u003c\/i\u003e cuts through the hype and hands you the real blueprint for fearless franchising. \u003cp\u003e\u003c\/p\u003eThis isn't about chasing brands. It's about building a business that fits your goals, lifestyle, and future. Cliff Nonnenmacher and Justin Guevara have bought, built, scaled, and turned around franchise operations across industries--and now they're giving you the truth behind what makes franchisees successful. \u003cp\u003e\u003c\/p\u003eYou'll discover: \u003cbr\u003e\u003cul\u003e \u003cli\u003ethe six-step process to find, evaluate, and fund the right franchise\u003c\/li\u003e \u003cli\u003ehow to recognize, confront, and reframe fear so it doesn't sabotage decision-making\u003c\/li\u003e \u003cli\u003einsider tactics to negotiate landlord terms like a pro and protect your downside\u003c\/li\u003e \u003cli\u003ebattle-tested strategies to retain top-performing managers\u003c\/li\u003e \u003cli\u003elegal and financial protections most first-time owners overlook--until it's too late\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWhether you're looking to escape corporate life, fund retirement, or build a scalable asset, this book delivers the roadmap. Stop gambling on your future. Start franchising with purpose, strategy, and confidence.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798891881761\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Past Forward","offers":[{"title":"Default Title","offer_id":52750009761973,"sku":"9798891881761","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/beyond-the-brand-the-entrepreneurs-guide-to-fearless-franchising-9798891881761","provider":"Past Forward","version":"1.0","type":"link"}