{"product_id":"beyond-advertising-creating-value-through-all-customer-touchpoints-9781119074229","title":"Beyond Advertising: Creating Value Through All Customer Touchpoints","description":"\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?\u003c\/p\u003e \u003cp\u003eBeyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.\u003c\/p\u003e \u003cp\u003eThis book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHolistically orchestrate and allocate resources across all touchpoints\u003c\/li\u003e \u003cli\u003eRedefine expectations of success to align for multi-win outcomes\u003c\/li\u003e \u003cli\u003eProvide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story\u003c\/li\u003e \u003cli\u003eDevelop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119074229\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.30d","brand":"Wind, Catharine Findiesen Hays","offers":[{"title":"Default Title","offer_id":43205016420533,"sku":"9781119074229","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_e15b9a3f-2fdf-4586-a16a-6bf6ca40d52a.jpg?v=1698127577","url":"https:\/\/pastforward.org\/products\/beyond-advertising-creating-value-through-all-customer-touchpoints-9781119074229","provider":"Past Forward","version":"1.0","type":"link"}