{"product_id":"believe-the-untold-story-behind-ted-lasso-the-show-that-kicked-its-way-into-our-hearts-9780593476062","title":"Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts","description":"\u003cb\u003eThe definitive book on the TV show \u003ci\u003eTed Lasso\u003c\/i\u003e, written by \u003ci\u003eNew York Times\u003c\/i\u003e journalist and editor Jeremy Egner, celebrating the show's improbable rise and cultural impact while never losing sight of the heart, friendship, and passion that have made it an enduring favorite for the ages\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e When \u003ci\u003eTed Lasso\u003c\/i\u003e first aired in 2020, nobody--including those who had worked on it--knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustached \"nice guy\" would be received. Now, eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop culture phenomenon is secure. And, for the first time, \u003ci\u003eNew York Times\u003c\/i\u003e television editor Jeremy Egner explores the creation, production, and potent legacy of \u003ci\u003eTed Lasso.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e Drawing on dozens of interviews from key cast, creators, and more, \u003ci\u003eBelieve \u003c\/i\u003etakes readers from the very first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writer's room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself. \u003cp\u003e\u003c\/p\u003e Egner approaches his reporting as a journalist and as a cultural critic, but also with an affection and admiration fans will appreciate, carefully and humorously telling \u003ci\u003eTed Lasso\u003c\/i\u003e's story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still had the power to bring us together--a story about what happens when you dare to believe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dutton\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593476062\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 09\/09\/2024\u003cbr\u003e","brand":"Jeremy Egner","offers":[{"title":"Default Title","offer_id":44637796237493,"sku":"9780593476062","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_74328466-b169-400f-ba6a-73eb78bdeafb.jpg?v=1726582587","url":"https:\/\/pastforward.org\/products\/believe-the-untold-story-behind-ted-lasso-the-show-that-kicked-its-way-into-our-hearts-9780593476062","provider":"Past Forward","version":"1.0","type":"link"}