{"product_id":"behavioural-economics-for-business-how-the-insights-of-behavioural-economics-can-transform-your-business-9780992513566","title":"Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business","description":"\u003cp\u003eEvery day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making.\u003c\/p\u003e\u003cp\u003eFrom performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Neuropwer Group Pty Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780992513566\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.33d","brand":"Peter Burow","offers":[{"title":"Default Title","offer_id":36646748553372,"sku":"9780992513566","price":11.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f9880ce4-b740-4717-b233-d3b3badbf865.jpg?v=1603865091","url":"https:\/\/pastforward.org\/products\/behavioural-economics-for-business-how-the-insights-of-behavioural-economics-can-transform-your-business-9780992513566","provider":"Past Forward","version":"1.0","type":"link"}