{"product_id":"beam-straight-up-9781118378366","title":"Beam, Straight Up","description":"\u003cb\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller\u003c\/b\u003e \u003cp\u003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth growing up Beam in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes details of Fred Noe's life on the road, spreading the bourbon gospel\u003c\/li\u003e \u003cli\u003eDescribes Fred's journey to becoming the face of one of America's most iconic brands\u003c\/li\u003e \u003cli\u003eShares a simple primer on how bourbon is made\u003c\/li\u003e \u003cli\u003eOffers cocktail and food recipes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e will detail the family business, and its role in helping to shape it.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118378366\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 5.10w x 1.00d","brand":"Fred Noe, Jim Kokoris","offers":[{"title":"Default Title","offer_id":42038612754613,"sku":"9781118378366","price":19.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_cd3dc471-16d8-4abc-b3b4-8433281bc861.jpg?v=1649737584","url":"https:\/\/pastforward.org\/products\/beam-straight-up-9781118378366","provider":"Past Forward","version":"1.0","type":"link"}