{"product_id":"be-unique-or-be-ignored-the-ceos-guide-to-branding-9780974501734","title":"Be Unique or Be Ignored: The CEO's Guide to Branding","description":"Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't \"get\" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MHR Enterprises\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2013\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780974501734\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.38d","brand":"Marc H. Rudov","offers":[{"title":"Default Title","offer_id":38212793499829,"sku":"9780974501734","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fcce1e45-9547-47e5-8bb4-46f4fed7f7c1.jpg?v=1610437407","url":"https:\/\/pastforward.org\/products\/be-unique-or-be-ignored-the-ceos-guide-to-branding-9780974501734","provider":"Past Forward","version":"1.0","type":"link"}