{"product_id":"barack-obamas-social-media-lessons-for-business-9780578008028","title":"Barack Obama's Social Media Lessons For Business","description":"Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e White Bullock Group, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780578008028\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 0.35d","brand":"David Bullock,Brent Leary","offers":[{"title":"Default Title","offer_id":52435495387317,"sku":"9780578008028","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ecca13c9-df42-4452-942d-d4bf4a25536a.jpg?v=1776226859","url":"https:\/\/pastforward.org\/products\/barack-obamas-social-media-lessons-for-business-9780578008028","provider":"Past Forward","version":"1.0","type":"link"}