{"product_id":"banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-9781544507712","title":"Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands","description":"\u003cp\u003eIf you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. \u003c\/p\u003e\u003cp\u003eConsumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. \u003c\/p\u003e\u003cp\u003eUp to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eBanking on Digital Growth\u003c\/em\u003e, \u003cstrong\u003eJames Robert Lay\u003c\/strong\u003e unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781544507712\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.63d","brand":"James Robert Lay","offers":[{"title":"Default Title","offer_id":36658903285916,"sku":"9781544507712","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_decb2854-b6c5-4587-930d-19294923bc03.jpg?v=1603893829","url":"https:\/\/pastforward.org\/products\/banking-on-digital-growth-the-strategic-marketing-manifesto-to-transform-financial-brands-9781544507712","provider":"Past Forward","version":"1.0","type":"link"}