{"product_id":"badvertising-an-expose-of-insipid-insufferable-ineffective-advertising-9781632651846","title":"Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising","description":"Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. \u003cp\u003e\u003c\/p\u003e \"How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read \u003ci\u003eBadvertising\u003c\/i\u003e, the world would be a more intelligent and prosperous place.\" --\u003cb\u003eJonah Berger\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eContagious\u003c\/i\u003e and \u003ci\u003eThe Catalyst\u003c\/i\u003e\u003cp\u003e\"Incisive and daring, \u003ci\u003eBadvertising\u003c\/i\u003e is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again.\" --\u003cb\u003eDrew Eric Whitman\u003c\/b\u003e, bestselling author of \u003ci\u003eCashvertising\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eHow can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?\u003c\/p\u003e\u003cp\u003eThese are the questions answered in \u003ci\u003eBadvertising\u003c\/i\u003e. A provocative, truth-to-power expos  of ad agencies' flaws, foibles, and failings--and why they matter to the consumer and to those in the business. Morris, an advertising legend known as \"Tagline Jim,\" surveys myriad advertising \"agents of stupidity.\" Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America's ad bunkers.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBadvertising\u003c\/i\u003e is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781632651846\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272","brand":"Jim Morris","offers":[{"title":"Default Title","offer_id":39579645706421,"sku":"9781632651846","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_376b9851-fedb-4b42-bccf-9de61a37a3d6.jpg?v=1617081844","url":"https:\/\/pastforward.org\/products\/badvertising-an-expose-of-insipid-insufferable-ineffective-advertising-9781632651846","provider":"Past Forward","version":"1.0","type":"link"}