{"product_id":"badass-making-users-awesome-9781491919019","title":"Badass: Making Users Awesome","description":"\u003cp\u003e\u003cb\u003eNote for ebook customers: \u003c\/b\u003e The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eImagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be \u003ci\u003esustainably\u003c\/i\u003e successful. No short-term fads.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis is not a game of chance.\u003c\/i\u003e It is a game of skill and strategy.\u003c\/p\u003e\u003cp\u003eAnd it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why \u003ci\u003edoes\u003c\/i\u003e one outsell the others?\u003c\/p\u003e\u003cp\u003eThe answer doesn't live in the sustainably successful products or services. The answer lives in those who use them.\u003c\/p\u003e\u003cp\u003eOur goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't \u003ci\u003edepend\u003c\/i\u003e on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.\u003c\/p\u003e\u003cp\u003eEvery role is a key player in this game. Product development, engineering, marketing, user experience, support--\u003ci\u003eeveryone\u003c\/i\u003e on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments \u003ci\u003ewhile\u003c\/i\u003e they're using our product but, more importantly, in the moments when they \u003ci\u003earen't\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781491919019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.50d","brand":"Kathy Sierra","offers":[{"title":"Default Title","offer_id":36653562855580,"sku":"9781491919019","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f86e5161-40bd-419a-be31-3975df601b33.jpg?v=1603881931","url":"https:\/\/pastforward.org\/products\/badass-making-users-awesome-9781491919019","provider":"Past Forward","version":"1.0","type":"link"}