{"product_id":"authority-marketing-for-dentists-your-blueprint-to-build-thought-leadership-that-grows-your-practice-attracts-patients-and-makes-competition-irrele-9781950863655","title":"Authority Marketing for Dentists: Your Blueprint to Build Thought Leadership That Grows Your Practice, Attracts Patients, and Makes Competition Irrele","description":"\u003cb\u003eLearn how to use Authority Marketing(R)\u003c\/b\u003e to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book  \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAre you the Authority in your field?\u003c\/b\u003e Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? \u003cp\u003e\u003c\/p\u003eOne thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. \u003cp\u003e\u003c\/p\u003eBut how can you make this shift in an environment that is noisier and more crowded than ever before? \u003cp\u003e\u003c\/p\u003eIf you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. \u003cp\u003e\u003c\/p\u003eIn this book you will learn: \u003cp\u003e\u003c\/p\u003e- What \u003cb\u003eAuthority Marketing\u003c\/b\u003e is and how to use it to grow your practice \u003cp\u003e\u003c\/p\u003e- The Pillars of \u003cb\u003eAuthority Marketing\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e- How others have used \u003cb\u003eAuthority Marketing\u003c\/b\u003e to create unimaginable success \u003cp\u003e\u003c\/p\u003e- Why \u003cb\u003ethought leadership\u003c\/b\u003e is your most important secret weapon \u003cp\u003e\u003c\/p\u003eAuthority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbesbooks\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781950863655\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.36d","brand":"Adam Witty, Rusty Shelton","offers":[{"title":"Default Title","offer_id":38025871556789,"sku":"9781950863655","price":13.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_78c8c210-624b-4d8f-a178-ea90e440e80c.jpg?v=1609188814","url":"https:\/\/pastforward.org\/products\/authority-marketing-for-dentists-your-blueprint-to-build-thought-leadership-that-grows-your-practice-attracts-patients-and-makes-competition-irrele-9781950863655","provider":"Past Forward","version":"1.0","type":"link"}