{"product_id":"alpha-dogs-how-your-small-business-can-become-a-leader-of-the-pack-9780060758684","title":"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack","description":"\u003cp\u003eOutsmart your competitors, leap to the head of the pack, and become an alpha dog \u003c\/p\u003e\u003cp\u003eHow does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlpha Dogs\u003c\/em\u003e tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of \u003cem\u003eInc.\u003c\/em\u003e magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. \u003cem\u003eAlpha Dogs\u003c\/em\u003e is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780060758684\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.98h x 7.10w x 0.60d","brand":"Donna Fenn","offers":[{"title":"Default Title","offer_id":44413599056053,"sku":"9780060758684","price":12.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_533f8c44-4e74-4805-ab09-e961d74b26d7.jpg?v=1720537877","url":"https:\/\/pastforward.org\/products\/alpha-dogs-how-your-small-business-can-become-a-leader-of-the-pack-9780060758684","provider":"Past Forward","version":"1.0","type":"link"}