{"product_id":"agile-diffusion-marketing-for-the-rest-of-us-9781643435640","title":"Agile Diffusion: Marketing for the Rest of Us","description":"\u003cp\u003eThe average time from when a healthcare innovation is discovered until it is implemented in real-world practice is seventeen years.\u003c\/p\u003e\u003cp\u003eEncouraging the adoption of innovative solutions for improving care delivery requires more than just sharing the results of a clinical study or a quality improvement initiative. Hospitals, emergency rooms, clinics, and other care settings are complex systems of unique individuals all processing information in real time to make decisions about patient care.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAgile Diffusion\u003c\/i\u003e describes a framework not for simply spreading information, but for influencing human behavior so that sustainable change can occur.\u003c\/p\u003e\u003cp\u003eUsing real-life examples and leveraging theories from multiple disciplines, the authors: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edescribe the field of Agile Science and how it differs from traditional change models;\u003c\/li\u003e\n\u003cli\u003eintroduce updated theories of information diffusion and how the unique makeup of care delivery systems inform the rate of diffusion;\u003c\/li\u003e\n\u003cli\u003edifferentiate between diffusing information and diffusing behavior when attempting to encourage the adoption of healthcare innovations;\u003c\/li\u003e\n\u003cli\u003eprovide a step-by-step framework for how to diffuse behavior changes to reduce the time from \"discovery-to-delivery\" of innovative solutions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe US healthcare system is in dire need of updated tools and techniques to accelerate the adoption of healthcare innovations. Become a change agent by learning how to utilize Agile Diffusion to improve the lives and outcomes of patients across the country.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Beaver's Pond Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781643435640\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 4.90w x 0.70d","brand":"Malaz Boustani,Craig Solid,Jose M. Azar","offers":[{"title":"Default Title","offer_id":52403449135285,"sku":"9781643435640","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_687ec804-beb8-4c23-8aa6-2b5f9aa1f1b8.jpg?v=1774969268","url":"https:\/\/pastforward.org\/products\/agile-diffusion-marketing-for-the-rest-of-us-9781643435640","provider":"Past Forward","version":"1.0","type":"link"}