{"product_id":"affiliate-program-management-an-hour-a-day-9780470651735","title":"Affiliate Program Management: An Hour a Day","description":"\u003cb\u003eAffiliate marketing is hot; here's how to get your program going\u003c\/b\u003e \u003cp\u003eNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular \u003ci\u003eAn Hour a Day\u003c\/i\u003e format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAffiliate marketing programs help boost marketing efforts without incurring excessive costs; this \u003ci\u003eHour a Day\u003c\/i\u003e guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know\u003c\/li\u003e \u003cli\u003eOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program\u003c\/li\u003e \u003cli\u003eCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAffiliate Program Management: An Hour a Day\u003c\/i\u003e is the do-it-yourself guide to planning and maintaining a successful affiliate program.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470651735\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 7.34w x 1.00d","brand":"Evgenii Prussakov","offers":[{"title":"Default Title","offer_id":36637569384604,"sku":"9780470651735","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_59c252c9-11a5-4907-b307-0b0222517082.jpg?v=1603845117","url":"https:\/\/pastforward.org\/products\/affiliate-program-management-an-hour-a-day-9780470651735","provider":"Past Forward","version":"1.0","type":"link"}