{"product_id":"advertising-design-and-typography-9781621534815","title":"Advertising Design and Typography","description":"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: \u003cp\u003e\u003c\/p\u003e -Researching your client and your audience\u003cbr\u003e -What makes an ad successful\u003cbr\u003e -Getting the audience's attention in a crowded marketplace\u003cbr\u003e -Researching your client and your audience\u003cbr\u003e -The importance of consistent branding and identity\u003cbr\u003e -The difference between print advertising, billboards, the web, television, and radio\u003cbr\u003e -Advertising design versus editorial design \u003cp\u003e\u003c\/p\u003eAlso included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, \u003ci\u003eAdvertising Design and Typography\u003c\/i\u003e will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. \u003cp\u003e\u003c\/p\u003eAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a \u003ci\u003eNew York Times\u003c\/i\u003e bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781621534815\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.80d","brand":"Alex W. White","offers":[{"title":"Default Title","offer_id":43049635414197,"sku":"9781621534815","price":25.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_90428161-9289-41a9-a9f4-61fc46c93df9.jpg?v=1689692047","url":"https:\/\/pastforward.org\/products\/advertising-design-and-typography-9781621534815","provider":"Past Forward","version":"1.0","type":"link"}