{"product_id":"aaker-on-branding-the-playbook-to-building-strong-brands-9781636986654","title":"Aaker on Branding: The Playbook to Building Strong Brands","description":"\u003ci\u003eAaker on Branding\u003c\/i\u003e distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of \u003ci\u003eAaker on Branding\u003c\/i\u003e will be indispensable for those looking to create agile, differentiated brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781636986654\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"David Aaker","offers":[{"title":"Default Title","offer_id":45302262202549,"sku":"9781636986654","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_94f7a869-9d74-46a3-b1d6-99238515b196.jpg?v=1744724839","url":"https:\/\/pastforward.org\/products\/aaker-on-branding-the-playbook-to-building-strong-brands-9781636986654","provider":"Past Forward","version":"1.0","type":"link"}