{"product_id":"a-whack-on-the-side-of-the-head-how-you-can-be-more-creative-9781538759417","title":"A Whack on the Side of the Head: How You Can Be More Creative","description":"\u003cb\u003eThe hugely bestselling creativity classic with \"lasting appeal,\" \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (\u003ci\u003eNew York Times\u003c\/i\u003e)!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e For more than four decades, \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. \u003cul\u003e\n\u003cli\u003e Learn how to overcome the ten biggest mental locks and unleash your full creative potential. \u003c\/li\u003e\n\u003cli\u003e Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas. \u003c\/li\u003e\n\u003cli\u003e Exploit the power of discontinuity, constraints, and \"playing the Wise Fool\" to find the \"second right answer\"! \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grand Central Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781538759417\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352","brand":"Roger Von Oech","offers":[{"title":"Default Title","offer_id":43733095809205,"sku":"9781538759417","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6dccffb9-18e2-40ea-b55d-a6b790afed92.jpg?v=1710258510","url":"https:\/\/pastforward.org\/products\/a-whack-on-the-side-of-the-head-how-you-can-be-more-creative-9781538759417","provider":"Past Forward","version":"1.0","type":"link"}