{"product_id":"a-touch-of-the-madness-how-to-be-more-innovative-in-work-and-life-by-being-a-little-crazy-9781637744239","title":"A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy","description":"\u003cb\u003eLegendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks--it paid off for him with blockbusters \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e and\u003ci\u003e Dirty Dancing\u003c\/i\u003e, and other feature films. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eNow, he's sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry. \u003cp\u003e\u003c\/p\u003eLarry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eA Touch of the Madness\u003c\/i\u003e, Larry uses firsthand memories from working on some of Hollywood's biggest blockbusters, including \u003ci\u003eTerminator 2: Judgment Day\u003c\/i\u003e, \u003ci\u003ePlatoon\u003c\/i\u003e, \u003ci\u003eTrue Lies\u003c\/i\u003e, \u003ci\u003eDirty Dancing\u003c\/i\u003e, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a great idea that will excite your audience\u003c\/li\u003e\n\u003cli\u003eAsk as many times (and as many people) as it takes to get a \"yes\"\u003c\/li\u003e\n\u003cli\u003ePlay while you work--don't forget to have fun\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eCompanies and organizations tend to be comfortable with the tried and true. But customers are attracted to what's new, different, and better. To be innovative, you have to be a little crazy. \u003ci\u003eA Touch of the Madness\u003c\/i\u003e will help you embrace your wildest creative impulses and live your dreams--without anyone holding you back.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637744239\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208","brand":"Lawrence Kasanoff","offers":[{"title":"Default Title","offer_id":43096255201461,"sku":"9781637744239","price":21.21,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_3296de75-a919-40f6-a7a6-04dcc92bf1ad.jpg?v=1692804371","url":"https:\/\/pastforward.org\/products\/a-touch-of-the-madness-how-to-be-more-innovative-in-work-and-life-by-being-a-little-crazy-9781637744239","provider":"Past Forward","version":"1.0","type":"link"}