{"product_id":"a-strategies-for-c-suite-communications-turning-todays-leaders-into-tomorrows-influencers-9780974253879","title":"A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers","description":"\u003cp\u003eLegendary White House Press Secretary Mike McCurry describes \u003cem\u003eA+ Strategies for C-Suite Communications\u003c\/em\u003e this way: \"I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.\"\u003cbr\u003e How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.\u003cbr\u003e You'll gain invaluable insights on how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCraft a cohesive communications strategy\u003c\/li\u003e \u003cli\u003eEnhance your media relations capabilities\u003c\/li\u003e \u003cli\u003eSharpen your C-suite's public speaking skills\u003c\/li\u003e \u003cli\u003eDevelop an advocacy strategy that delivers public policy results\u003c\/li\u003e \u003cli\u003eLearn how you can implement a sustained professional development program\u003c\/li\u003e \u003cli\u003eMake sure your messaging is magnetic\u003c\/li\u003e \u003cli\u003ePrepare for reputational risk\u003c\/li\u003e \u003cli\u003eHandle crisis communications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBuy this book today. Discover how to accelerate your career and innovate your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ogmios Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780974253879\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Ed Barks","offers":[{"title":"Default Title","offer_id":36646122389660,"sku":"9780974253879","price":29.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ceaa1c47-e57b-413d-8314-300f8975d1dc.jpg?v=1603863167","url":"https:\/\/pastforward.org\/products\/a-strategies-for-c-suite-communications-turning-todays-leaders-into-tomorrows-influencers-9780974253879","provider":"Past Forward","version":"1.0","type":"link"}