{"product_id":"a-story-is-a-deal-how-to-use-the-science-of-story-to-motivate-and-persuade-9780349437255","title":"A Story Is a Deal: How to Use the Science of Story to Motivate and Persuade","description":"\u003cb\u003eA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e'Will Storr is a genius' \u003cb\u003eRory Sutherland\u003c\/b\u003e\u003cbr\u003e'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' \u003cb\u003eAdam Grant\u003c\/b\u003e\u003cbr\u003e'Storr shares profound insights'\u003cb\u003e Seth Godin\u003c\/b\u003e\u003cbr\u003e'Whip smart, insightful and ridiculously entertaining' \u003cb\u003eJimmy Carr\u003c\/b\u003e\u003cbr\u003e'Shows how storytelling is the key to success in business, politics and even personal relationships.' \u003ci\u003e\u003cb\u003eThe Times \u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e____________________________________________________\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, \u003ci\u003eA Story is a Deal\u003c\/i\u003e argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. \u003cp\u003e\u003c\/p\u003e With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), \u003ci\u003eA Story is a Deal\u003c\/i\u003e lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.\u003cbr\u003e_____________________________________________________ \u003cp\u003e\u003c\/p\u003e'Intensely original and powerfully practical' \u003cb\u003eJonah Berger\u003c\/b\u003e\u003cbr\u003e'A fascinating insight into the human mind' \u003cb\u003eLevinson Wood\u003c\/b\u003e\u003cbr\u003e'A very clever book that makes the reader feel cleverer with every page' \u003cb\u003eDaniel Finkelstein\u003c\/b\u003e\u003cbr\u003e'Powerfully persuasive and urgently practical' \u003cb\u003eBruce Daisley\u003c\/b\u003e\u003cbr\u003e'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' \u003cb\u003eJack Dee\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Piatkus\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/26\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780349437255\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368","brand":"Will Storr","offers":[{"title":"Default Title","offer_id":52403558875317,"sku":"9780349437255","price":16.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_fadfa202-4bd9-4de0-a5c8-42af1fc8142c.jpg?v=1774969700","url":"https:\/\/pastforward.org\/products\/a-story-is-a-deal-how-to-use-the-science-of-story-to-motivate-and-persuade-9780349437255","provider":"Past Forward","version":"1.0","type":"link"}