{"product_id":"a-sign-is-9781961856721","title":"A Sign Is","description":"\u003cb\u003eAn insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oro Editions\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781961856721\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.80w x 1.20d","brand":"Jeffrey Ludlow","offers":[{"title":"Default Title","offer_id":45169468506293,"sku":"9781961856721","price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_70a668e6-c37c-4b2c-904c-d1fcf2b7ebd5.jpg?v=1741703209","url":"https:\/\/pastforward.org\/products\/a-sign-is-9781961856721","provider":"Past Forward","version":"1.0","type":"link"}