{"product_id":"a-degree-in-a-book-marketing-everything-you-need-to-know-to-master-the-subject-in-one-book-9781398815056","title":"A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - In One Book!","description":"\u003cp\u003e\u003cb\u003eA comprehensive, highly visual guide to everything you can learn in a Marketing degree.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. \u003cp\u003e\u003c\/p\u003eIncludes topics such as: \u003cbr\u003e - Management\u003cbr\u003e- Market research\u003cbr\u003e- Product development\u003cbr\u003e- Buyer behavior and the impact of popular culture, ethics and social responsibility\u003cbr\u003e- Digital marketing including social media and SEO\u003cbr\u003e- Retail - in all its many forms\u003cbr\u003e- How lockdown and the global pandemic has changed the world of marketing \u003cp\u003e\u003c\/p\u003e Whether you're a student, a marketing professional or a small business trying to expand, \u003ci\u003eA Degree in a Book: Marketing\u003c\/i\u003e is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eABOUT THE SERIES: \u003c\/b\u003eGet the knowledge of a degree for the price of a book with Arcturus Publishing's \u003ci\u003eA\u003c\/i\u003e \u003ci\u003eDegree in a Book \u003c\/i\u003eseries. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sirius Entertainment\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398815056\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"John Jessup, Joel Jessup","offers":[{"title":"Default Title","offer_id":41596067283125,"sku":"9781398815056","price":21.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5e8b8643-3e63-439a-aba4-3c4f725c0260.jpg?v=1644332566","url":"https:\/\/pastforward.org\/products\/a-degree-in-a-book-marketing-everything-you-need-to-know-to-master-the-subject-in-one-book-9781398815056","provider":"Past Forward","version":"1.0","type":"link"}