{"product_id":"a-crowdfunderas-strategy-guide-build-a-better-business-by-building-community-9781626564084","title":"A Crowdfunderas Strategy Guide: Build a Better Business by Building Community","description":"\u003cb\u003eMore Than Money\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read \u003ci\u003eKickstarter Lessons\u003c\/i\u003e blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. \u003cp\u003e\u003c\/p\u003e This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important \"nuts and bolts\" elements of a successful crowdfunding project. \u003cp\u003e\u003c\/p\u003e But Stegmaier emphasizes that the benefits of crowdfunding are much more about the \"crowd\" than the \"funding.\" He shows that if you treat your backers as people, not pocketbooks--communicate regularly and transparently with them, ask their opinions, attend to their needs--they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781626564084\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 09\/15\/2015 pg. 86\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 11\/26\/2015\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2015 pg. 53\u003cbr\u003e","brand":"Jamey Stegmaier","offers":[{"title":"Default Title","offer_id":44561483923637,"sku":"9781626564084","price":21.21,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_7bd1f285-8e5d-4e89-b5a8-263f4702ca5f.jpg?v=1723525725","url":"https:\/\/pastforward.org\/products\/a-crowdfunderas-strategy-guide-build-a-better-business-by-building-community-9781626564084","provider":"Past Forward","version":"1.0","type":"link"}