{"product_id":"50-business-classics-your-shortcut-to-the-most-important-ideas-on-innovation-management-and-strategy-9781857886757","title":"50 Business Classics: Your Shortcut to the Most Important Ideas on Innovation, Management and Strategy","description":"\u003cb\u003eWhat do great enterprises have in common? What sort of person leads them? Where do the best new ideas come from? \u003c\/b\u003eA single idea can help you find the next big thing, but it takes time to filter through hundreds of business books to find inspiration.\u003cb\u003e\u003c\/b\u003eWith insightful commentaries on over a century of landmark writings, \u003ci\u003e\u003cb\u003e50 Business Classics\u003c\/b\u003e\u003c\/i\u003e presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - illuminated and clarified as never before, in one volume. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003e50 Business Classics\u003c\/b\u003e\u003c\/i\u003e presents the key ideas from classic texts such as \u003ci\u003eMy Years with General Motors\u003c\/i\u003e and Michael Gerber's \u003ci\u003eThe E-Myth Revisited\u003c\/i\u003e to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. \u003cp\u003e\u003c\/p\u003eHere you'll find the texts and ideas that matter in: \u003cbr\u003e- Entrepreneurship\u003cbr\u003e- Leadership\u003cbr\u003e- Management\u003cbr\u003e- Strategy\u003cbr\u003e- Business history\u003cbr\u003e- Personal development\u003cbr\u003e- Technology and innovation \u003cp\u003e\u003c\/p\u003eSummarizing the smartest thinking for today's professional success, \u003ci\u003e\u003cb\u003e50 Business Classics\u003c\/b\u003e\u003c\/i\u003e provides inspiration and insights for entrepreneurs, executives and students of business and management alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nicholas Brealey Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781857886757\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 1.20d","brand":"Tom Butler-Bowdon","offers":[{"title":"Default Title","offer_id":43112151023797,"sku":"9781857886757","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c495b18c-0eef-4a4f-a83b-508e8d2ef775.jpg?v=1693929770","url":"https:\/\/pastforward.org\/products\/50-business-classics-your-shortcut-to-the-most-important-ideas-on-innovation-management-and-strategy-9781857886757","provider":"Past Forward","version":"1.0","type":"link"}