{"product_id":"3-kings-diddy-dr-dre-jay-z-and-hip-hops-multibillion-dollar-rise-9780316316538","title":"3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise","description":"\u003cb\u003eTracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. \u003cp\u003e\u003c\/p\u003e Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. \u003cp\u003e\u003c\/p\u003e Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more -- one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings -- who all started their own record labels and released classic albums before moving on to become multifaceted businessmen -- hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. \u003cp\u003e\u003c\/p\u003e These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Little Brown and Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/06\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780316316538\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/15\/2018\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 02\/01\/2018 pg. 15\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 01\/29\/2018\u003cbr\u003e","brand":"Zack O'Malley Greenburg","offers":[{"title":"Default Title","offer_id":42896088826037,"sku":"9780316316538","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b94577c1-ec1c-45e6-bc76-1153c034096f.jpg?v=1686099351","url":"https:\/\/pastforward.org\/products\/3-kings-diddy-dr-dre-jay-z-and-hip-hops-multibillion-dollar-rise-9780316316538","provider":"Past Forward","version":"1.0","type":"link"}