{"product_id":"22-keys-to-sales-success-how-to-make-it-big-in-financial-services-9781576601495","title":"22 Keys to Sales Success: How to Make It Big in Financial Services","description":"In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. \u003cp\u003eHere are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe four primary fears that could destroy a sale--and how to help prospects overcome them\u003c\/li\u003e \u003cli\u003eThe nine most effective strategic approaches to \"target marketing\" success\u003c\/li\u003e \u003cli\u003eFive guidelines for qualifying prospects more effectively\u003c\/li\u003e \u003cli\u003eSixty-five ways to snap a sales slump\u003c\/li\u003e \u003cli\u003eTen ways to get clients to say yes\u003c\/li\u003e \u003cli\u003eFour simple steps to generate new business with current clients\u003c\/li\u003e \u003cli\u003eFive guidelines for overcoming objections\u003c\/li\u003e \u003cli\u003eSix sample scripts to make closing ratios soar\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomberg Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2004\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781576601495\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 203\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.04w x 0.79d","brand":"James M. Benson, Paul Karasik","offers":[{"title":"Default Title","offer_id":42599683621045,"sku":"9781576601495","price":25.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8833ddf9-7f9b-4bc7-9fba-2b8b38d75b6c.jpg?v=1673999936","url":"https:\/\/pastforward.org\/products\/22-keys-to-sales-success-how-to-make-it-big-in-financial-services-9781576601495","provider":"Past Forward","version":"1.0","type":"link"}